![]() Some users have an interest in preventing employers or other parties from tracking profile updates. LinkedIn is concerned that this type of unauthorized “data scraping” harms the site because it threatens the privacy of LinkedIn users. hiQ filed a complaint after the parties were unable to reach an agreement asserting the right to access publicly available profiles. LinkedIn restricted hiQ’s company page and stated that any further access to LinkedIn’s data would violate state and federal law. In May 2017, LinkedIn sent a letter demanding that hiQ cease and desist mining data from the networking site, noting that its user agreement prohibits various methods of data collection from its website. It offers two products to its clients: “Keeper” tells the employers which of their employees have the highest risk of being recruited by others and “Skill Mapper” provides a summary of skills that individual workers have. hiQ generates information about a business’ workforce through analysis of employee’s profiles and then sells that information to employers. On August 14, a California Judge issued an order granting a preliminary injunction motion that will allow hiQ to continue to sell information gathered through LinkedIn’s publicly available profiles to its client businesses. LinkedIn Brand HEX color code for the typical “LinkedIn Blue” is #0A66C2. The next version of the origin is related to one of the founders of the LinkedIn platform: He was a senior manager of PayPal, so he chose the same emblem color as the monetary system. This choice is believed to have been dictated by the trend, because at that time Facebook started working on a similar palette. It is based on a blue tint called LinkedIn Blue. The basic element of the visual identification of symbolism is color. Each of them is applied situationally and depends on the location of the logo. EmblemĪll three variants use the Source Sans font with Light and Semi-bold varieties, indicating the stability of the professional site. In this way, the new owners emphasized the individuality of the service. While the second segment, on the contrary, is made in white on blue font. The fact is, designers transferred the main color to the first part of the word, making it now blue on a white background. The changes touched the corporate palette, making the sign look monochrome and contrasting at the same time. Two years after becoming a subordinate of Microsoft, the company received an updated logo. In addition, they worked with “e”, giving it personality: the bottom became a little narrower than the top and folded. To make the sign more readable, the designers slightly extended the letters, almost a couple of millimeters, so that the differences are not immediately visible. It is due to the fact that the site received IPO registration on the New York Stock Exchange. 2011-2019Īfter eight years of the logo’s existence, the owners decided to carry out a small redesign. It is used as a separate emblem when it becomes necessary to place it in a limited space. Unlike the rest, it has a white color, clearly standing out against a cobalt background. It is placed in a separate blue square with rounded corners. The endings of the letters “k” and “d” coincide in height with a dot over “i” and with a capital “L”. Lowercase letters (except initial), black, sans-serif. The first half of the image is the word “Linked” in the Source Sans font: Light and Semi-bold. The debut version was created in a working style: commercial, practical, no-frills, which immediately gets into a serious mood. Between them there is a barely noticeable space, which makes the elements seem fused. It consists of the word “Linked” and the preposition “In”. Over the years of its existence, it has changed twice, but very slightly, remaining the same as at the beginning. The company’s emblem appeared immediately upon opening and is modern. All the key periods in the development of the affiliate platform are reflected in the symbolism. In January 2017, it became the property of Microsoft, which bought it. In the first half of 2011, it applied for an IPO and for the summer it was registered on the Stock Exchange from New York. Officially, the career of this company and its logo began in late 2002, but in reality the service began operating in the spring of 2003. The network has been in existence since 2002 and is located in Mountain View, California. Made up of a group of individuals: Reid Hoffman, Konstantin Guericke, Jean-Luc Vailant, Allen Blue and Eric Ly. LinkedIn’s new Advanced Search engine has now been rolled out to the entire LinkedIn network, changing slightly how it shows results and putting features in new hiding places.
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